Manifesto

Manifesto

We've built our own culturally relevant brands from the ground up and we understand what it takes to engage with the next generation. Driven by our insights we're embarking on a mission to address the ever growing gap between elite talent and the brands and agencies seeking collaboration.

Where insights, tools, and expertise lack, both talent and brands continue to struggle to connect on an authentic and meaningful level. This oversight has resulted in missing out on numerous opportunities to create partnerships with the potential to disrupt global campaigns and industries.

Ideating and pitching in the dark is a remains a significant problem and substantial drain on company resources, Ground Zero is here to completely redefine the collaborative approach. We're not an agency, we're everything in-between.

Talent Network

We specialise in bridging the divide between brands and agencies by connecting them with elite talent. Our foundation lies in cultivating authentic relationships and fostering a profound understanding of our talent network.

Our talent network place their trust in us, relying on our expertise to match them with opportunities and projects that seamlessly align with their interests, values, and personal aspirations.

Cultural Insights

Whether the goal is to create immersive experiences, launch product-driven initiatives, establish a compelling brand presence, or drive purposeful social change, the days of ideating campaigns and partnerships without a deeper understanding are over.

We connect visionary brands, elite talent, and innovative agencies, offering tailored solutions and opportunities for exceptional results.​

Strategic Approach

Our pre-brief strategy plays a pivotal role in facilitating seamless collaborations. Our approach empowers brand and agencies to carefully craft campaign narratives that seamlessly harmonise with the distinctive strengths and identities of our talent network.

This framework guarantees that the resulting partnerships are not only effective but also resonate authentically, delivering memorable experiences and lasting impact.

Commercial Brokerage

We diligently seek out and initiate opportunities for our talent network, brands, and agencies. Our role involves collaborating with all parties to facilitate commercial deals, sponsorships, brand partnerships, and bespoke opportunities.

Using our industry know-how and negotiation skills, we assist talent in building their success off the field, becoming a trusted partner on their path to greatness.​​

We work with brands and agencies putting them at the heart of authenticity and collaboration. We’re here to add value every step of the way and proud to have partnered with some of the globes most innovative organisations.

A selection of our network. View more on our works page here.

To discuss collaborations and
partnerships, send an email to
hello@ground-zero.com

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Everything Starts At Zero
Not another corporate "cultural" newsletter, this is our culture. Sign up for monthly updates across Zero Formation.
Everything Starts At Zero
Not just another corporate "cultural" newsletter, this is our culture. Sign up for monthly updates across Zero Formation.
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