Apple & Beats By Dre unveiled ‘Defy the Noise,’ a campaign shedding light on the challenges top footballers like Bukayo Saka. The campaign explores the impact of social criticism, media scrutiny, fan pressure, and differing opinions on these athletes, emphasising how they learn to rise above the noise.
The campaign showcases Beats Fit Pro and premieres Slowthai’s new single, ‘I Know Nothing,’ addressing the drawbacks of social media. Featuring soccer stars from around the world, including Bukayo Saka, Kingsley Coman, Serge Gnabry, Ritsu Doan, and others, it highlights their journey in the face of adversity.
