Baiteze Squad is our in-house football club and now firmly sit as one of the globes foremost grassroots football brands, flying the flag for multicultural Britain.
From humble beginnings as a makeshift Sunday League team based in East London to international acclaim as innovators and pioneers within the football sector, Baiteze have grown from strength to strength with a laser focus on culture and authenticity.
The mission was clear, team up with New Balance to change the face of the brand on a ground level. A record breaking four year partnership, the first club to release not one, but two pairs of Baiteze football boots, two music videos, community outreach projects, winning the Sunday FA Cup and much, much more
Not only has the impact of the partnership elevated New Balance on a grand scale in the grassroots scene, the outcome has influenced even a roster of Baiteze fans such as Bukayo Saka and more to join the New Balance family. Baiteze continue to sit at the heart of black British culture, producing original content airing on our YouTube channel.
